A sales force automation application is commonplace these days, most people, especially those who aren’t tech-savvy, are unaware of its ins and outs. Despite knowing that it is a must-have feature for companies, they do not understand why. Sales force automation refers to the operationalization of the sales processes through automation software. In other words, it is the process of conducting sales with the help of tools that can work on their own. Read on further to know why it is crucial and how it can bring laurels for businesses.