In the realm of technology, few terms evoke as much excitement and apprehension as Artificial Intelligence (AI). As the CEO of Neurons, a company at the forefront of predicting consumer behavior using neuroscience and AI, I’ve witnessed this dichotomy firsthand. A meeting with a leader of a large social media channel, a traditionalist in the world of research and insights. The skepticism in the room was palpable as we introduced our AI-driven solutions. The journey from apprehension to understanding to acceptance was not a sprint, but a marathon. But as they say, the longest journey begins with a single step.