In the course of time, customers become more and more interested in companies that support values. Responsible leaders for a company's CSR and sustainability can build their organization's reputation positively and create beneficial impacts in society. For instance, Patagonia: this brand has made immense efforts to ensure the natural environment by embracing a form of environmental stewardship and had leaders who were passionate about sustainability.
The brand and reputation of the company are built through leadership. Leaders, in many ways, are the face of the organization; their actions and values have a deep impact on both employees and consumers. Ethical leadership, transparency, and accountability breed trust and loyalty among stakeholders.

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